Course Details
Digital, Social Media and Mobile Marketing
Course Code MARS708
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
An applied course framed by relevant marketing theory and emerging theoretical insights exploring how the digital transformation of marketing is reflected in novel market behaviours, consumer interactions and experiences, and how the work of marketers will continue to evolve in a post-digital environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degrees   (BBus BSR)
510.00
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
Prerequisites
MARS601 ,  MARS602 ,  MARS604
Timetable
No timetable information is available.
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Auckland University of Technology