Course Details
Integrated Marketing Communications
Course Code MARS707
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Develops an appreciation through marketing, advertising, retailing and sales insights of the elements and influencers that enable effective recognition, construction and formulation of communications in an omni-channel environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degrees   (BBus BSR)
510.00
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
Prerequisites
MARS601 ,  MARS602 ,  MARS604
Timetable
No timetable information is available.
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Auckland University of Technology