Course Details
Consumer Behaviour
Course Code MARS604
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
The aim of this course is to provide learners with a comprehensive understanding of the concepts pertaining to various individual and environmental factors that influence consumers’ information processing and decision-making process and to explore the strategic implications of consumption behaviours for marketers.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degrees   (BBus BSR)
510.00
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
Prerequisites
MARS501
Timetable
No timetable information is available.
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Auckland University of Technology