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Segments and Markets
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| Course Code |
MARS702 |
| EFTS |
0.1250 |
| Points |
15.00 |
| Level |
7 |
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Download Course Descriptor
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| Prescriptor |
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Critically examines the ways that organisations understand and use segmentation in an Omni-channel environment, and recognises the associations by which consumers and shoppers connect within these markets. The paper is integrated with MARS701 and MARS703 through an immersive studio experience.
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| Resources |
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No Resource is available.
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| Qualifications |
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No qualifications currently offer this course.
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| Timetable |
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No timetable information is available.
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