Course Details
Segments and Markets
Course Code MARS702
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Critically examines the ways that organisations understand and use segmentation in an Omni-channel environment, and recognises the associations by which consumers and shoppers connect within these markets. The paper is integrated with MARS701 and MARS703 through an immersive studio experience.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degree   (BBus BSR)
510.00
Prerequisites
MARS601 ,  MARS602 ,  MARS603
Timetable
No timetable information is available.
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Auckland University of Technology