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Attitudes, Cognition and Behaviour I
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| Course Code |
MARS701 |
| EFTS |
0.1250 |
| Points |
15.00 |
| Level |
7 |
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Download Course Descriptor
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| Prescriptor |
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Evaluate shoppers, consumers and buyers cognitive, attitudinal and behavioural processes and outcomes to anticipate and derive shopper and consumer insights within a marketing, advertising, retailing and sales context.The paper is integrated with MARS702 and MARS703 through an immersive studio experience.
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| Resources |
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No Resource is available.
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| Qualifications |
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No qualifications currently offer this course.
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| Timetable |
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No timetable information is available.
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