Course Details
Attitudes, Cognition and Behaviour I
Course Code MARS701
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Evaluate shoppers, consumers and buyers cognitive, attitudinal and behavioural processes and outcomes to anticipate and derive shopper and consumer insights within a marketing, advertising, retailing and sales context.The paper is integrated with MARS702 and MARS703 through an immersive studio experience.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degrees   (BBus BSR)
510.00
Prerequisites
MARS601 ,  MARS602 ,  MARS603
Timetable
No timetable information is available.
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Auckland University of Technology