Course Details
Consumption and Consumer Behaviour
Course Code MKTG806
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Develops conceptual capabilities in the area of consumer behaviour and an appreciation of the issues involved in applying research to real life situations. A study of both contemporary and traditional views of consumption and consumer behaviour. Particular attention is given to psychological and sociological constructs that have provided the foundation for contemporary research streams.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3712   Bachelor of Business (Honours)   (BBus(Hons))
120.00
No requisite courses specified.
  AK3741   Postgraduate Diploma in Business   (PgDipBus)
120.00
  AK3742   Postgraduate Certificate in Business   (PgCertBus)
60.00
  AK1060   Master of Business   (MBus)
180.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG806/W201  A  21-Jul-2025  20-Oct-2025  MON  3:00 PM - 5:00 PM  WF602 
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Auckland University of Technology