Course Details
International Omnichannel Study Tour - USA
Course Code MARS706
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Investigates a range of formats, operations and strategies in marketing, advertising, retailing and sales not available locally and reflects on their application to New Zealand. Students will examine content across business categories in an international setting ranging from department stores, luxury retailers and local markets through to specialised shopping precincts. Visits and interactions with key organisations will lead to an advanced comprehension from an international perspective.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degree   (BBus BSR)
510.00
No requisite courses specified.
Timetable
No timetable information is available.
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Auckland University of Technology