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Course Details

International Business Environment and Markets

Prescriptor
Qualifications
TimeTable

Course Code	INTB860
EFTS	0.1250
Points	15.00
Level	8

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Prescriptor

Examines the international business environment through its political, economic, socio-cultural, technological, legal and environmental dimensions. Provides a comprehensive understanding of the characteristics and forces shaping international business and critically examines trends influencing business across global, regional, national and local markets. An important focus of the course is the role played by emerging markets, market analyses and on leveraging generative AI to formulate actionable insights to support effective decision-making.

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