Course Details
Market Intelligence
Course Code MKTG861
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
A critical investigation and review of research designs used to inform strategic decision-making in marketing. Using case studies, students will develop the analytical skills and critical thinking necessary to design and evaluate effective solutions, to derive actionable insights to address marketing challenges.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2026, BEL Trimester 1
Class Stream Starting Ending Day Time Room
MKTG861/WA01  A  04-Mar-2026  27-May-2026  WED  12:00 PM - 3:00 PM  WF603 
2026, BEL Trimester 2
Class Stream Starting Ending Day Time Room
MKTG861/WB01  A  01-Jul-2026  23-Sep-2026  WED  8:00 AM - 11:00 AM  WF410 
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Auckland University of Technology