Course Details
Marketing Concepts and Tactics
Course Code MKTG860
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
A critical review of key marketing concepts, frameworks, and tools, focusing on the consumer decision-making process and its influences in formulating competitively viable marketing strategies.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2025, BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG860/WC01  A  31-Oct-2025  31-Oct-2025  FRI  1:00 PM - 4:00 PM  WG607 
    07-Nov-2025  30-Jan-2026  FRI  1:00 PM - 4:00 PM  WF503 
2026, BEL Trimester 1
Class Stream Starting Ending Day Time Room
MKTG860/WA01  A  02-Mar-2026  25-May-2026  MON  11:00 AM - 2:00 PM  WF410 
2026, BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG860/WC01  A  26-Oct-2026  14-Dec-2026  MON  3:00 PM - 6:00 PM  WG801 
MKTG860/WC02  A  27-Oct-2026  15-Dec-2026  TUE  8:00 AM - 11:00 AM  WG801 
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Auckland University of Technology