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Course Details
Marketing Concepts and Tactics
Prescriptor
Qualifications
TimeTable
Course Code
MKTG860
EFTS
0.1250
Points
15.00
Level
8
Download Course Descriptor
Prescriptor
A critical review of key marketing concepts, frameworks, and tools, focusing on the consumer decision-making process and its influences in formulating competitively viable marketing strategies.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details.
Points
AK1045
Master of Marketing
(MMktg)
180.00
No requisite courses specified.
AK1046
Postgraduate Diploma in Marketing
(PgDipMktg)
120.00
No requisite courses specified.
AK1070
Postgraduate Certificate in Business Studies
(PgCertBusSt)
60.00
No requisite courses specified.
ICE1
Individual Course Enrolment
(ICE)
0.00
No requisite courses specified.
Timetable
2025
,
BEL Trimester 1
Class
Stream
Starting
Ending
Day
Time
Room
MKTG860/WA01
A
03-Mar-2025
19-May-2025
MON
10:00 AM - 1:00 PM
WF611
2025
,
BEL Trimester 3
Class
Stream
Starting
Ending
Day
Time
Room
MKTG860/WC01
A
31-Oct-2025
19-Dec-2025
FRI
1:00 PM - 4:00 PM
WF214
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