Course Details
Digital Content Strategy
Course Code DIGM806
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Provides conceptual knowledge and practical skills for the planning, creation, implementation and management of targeted digital content across a wide range of industries, applications, and communication needs. Delivers a critical understanding of the relationship between communication objectives, narrative formats, content constructs and digital media spaces. Explores narrative formats and their parameters in the context of their application to digital communication. Investigates aspects of strategic content planning for the delivery of sophisticated digital experiences.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1323   Master of Communication Studies   (MCS)
180.00
  AK1322   Postgraduate Certificate in Communication Studies   (PgCertCS)
60.00
  AK1299   Postgraduate Diploma in Communication Studies   (PgDipCS)
120.00
Timetable
2024, Semester 2
Class Stream Starting Ending Day Time Room
DIGM806/W201  A  17-Jul-2024  16-Oct-2024  WED  4:00 PM - 6:00 PM  WG601 
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Auckland University of Technology