Course Details
Marketing Insights
Course Code MARS501
EFTS 0.1250
Points 15.00
Level 5
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Prescriptor
An introduction to the fundamentals of marketing as a discipline that identifies customer needs and wants, determines which target markets the firm can serve best, and designs appropriate products, services, and communications tailored to these markets.  It provides students the foundations for customer focused value creation.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1230   Graduate Certificate in International Hospitality Management   (GradCertIHM)
60.00
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degree   (BBus BSR)
510.00
  AK2002   Certificate in Arts   (CertArts)
60.00
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
  AK3680   Bachelor of Health Science   (BHSc)
360.00
Timetable
No timetable information is available.
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Auckland University of Technology