Course Details
Travel and Tourism Marketing
Course Code TOUR606
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
Provides students with knowledge of the marketing framework as it applies to the travel and tourism industry. Familiarity with the tools used in the development of marketing strategies, will assist students to recognise and understand the competitive dynamics of travel and tourism marketing.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1252   Graduate Diploma in International Tourism Management   (GradDipITM)
120.00
  AK1254   Graduate Certificate in International Tourism Management   (GradCertITM)
60.00
  AK2002   Certificate in Arts   (CertArts)
60.00
  AK1277   Bachelor of International Tourism Management   (BITM)
360.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK3708   Bachelor of International Hospitality Management   (BIHM)
360.00
Timetable
No timetable information is available.
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